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Meet The CEO

Crystal McAllister

Crystal specializes in leadership coaching & development, helping leaders navigate career shifts, find their passion, and align personally and professionally. She created the passion project as a framework to guide individuals from scarcity to savvy and finding success on their own terms, intersecting passion and purpose to create a life and journey they love.

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Who Are We?

CMcAllister & CO., LLC is an esteemed coaching and consulting firm dedicated to fostering equitable workplace cultures. We are passionately committed to empowering thought leaders and organizations through coaching, consulting, facilitating, and impactful speaking engagements. Our mission is to facilitate courageous conversations, dismantle limiting beliefs, and inspire transformative change that propels you to unparalleled success.

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Whether you are a solopreneur seeking to scale your business with a high-performing team or an organization grappling with conflicts and disengaged employees, we are here to guide and support you.

Through our comprehensive range of services, including coaching, consulting, facilitating, and speaking engagements, we provide the necessary tools and strategies to shift mindsets and create a harmonious balance in both your personal and professional life.

At CMcAllister & CO., LLC, we firmly believe that equity in the workplace is the foundation of thriving organizations. We are passionate about cultivating an inclusive environment where diverse perspectives are valued, celebrated, and amplified. By fostering an equitable workplace culture, we unlock the true potential of your organization and ignite a ripple effect of positive change.

Experience the transformative power of our comprehensive coaching, consulting, facilitating, and speaking engagements. Let us revolutionize workplace dynamics, redefine leadership, and create a future brimming with limitless possibilities.

Empowering Leaders. Cultivating Equity. Unleashing Potential.​

Together, let us embark on a remarkable journey of growth, empowerment, and lasting success.

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Our Services

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Leadership Coaching & Development
  • 1:1 coaching 

  • Group coaching 

  • Leadership solutions for organizations, solo-preneurs, visionaries, thought leaders.

Why Choose Us?

Transformative Leadership Coaching and development 

Cultivating cultural proficiency by limiting beliefs that have held you back 

Consulting Strategies for Growth

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Championing Equity and

Leadership Excellence

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Strategic Partners

Nicole headshot.JPG

Nicole Anderson and Associates Consulting, LLC

"Educational Leaders: We cannot close the educational gaps that we see in our schools if we don’t close the one in our minds first”
-Nicole Anderson, CEO 
Blue Surface

Lets Work Together!

(770)-704-9344

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Meet The CEO

C879C185-ADE2-4AF2-80F5-0BA2E949C8D0_1_201_a_edited.jpg

Crystal L. McAllister

Crystal McAllister is a natural leader, intuitive thought partner, and strategic planner who has worked in project management, operational management, business development, and coaching for over 25 years. She has served a diverse range of clients, including school districts, police departments, county government offices, state associations/non-profits, medical and health/beauty industries, and small business owners, to name a few.

Crystal specializes in leadership coaching & development, helping leaders navigate career shifts, find their passion, and align personally and professionally. She created the passion.project as a framework to guide individuals from scarcity to savvy and finding success on their own terms, intersecting passion and purpose to create a life and journey they love.

Crystal's coaching, speaking and facilitation inspire and motivate individuals to show up as their best selves, whether as a small business owner or within a workplace culture.  She has a talent for cultivating resilient leaders who take action in their lives and inspire those around them.

In addition to her coaching work, as a motivational speaker, Crystal captivates audiences with her dynamic personality, infectious energy, and empowering messages. With a smile and a sprinkle of humor, Crystal inspires you to be the best at not only what you do but also who you are.  She is passionate about sharing her story of resilience as a single mother who has defined success on her own terms and inspiring others to do the same.

Who Are We?

CMcAllister & CO., LLC is an esteemed coaching and consulting firm dedicated to fostering equitable workplace cultures. We are passionately committed to empowering thought leaders and organizations through coaching, consulting, facilitating, and impactful speaking engagements. Our mission is to facilitate courageous conversations, dismantle limiting beliefs, and inspire transformative change that propels you to unparalleled success.

Whether you are a solopreneur seeking to scale your business with a high-performing team or an organization grappling with conflicts and disengaged employees, we are here to guide and support you. Through our comprehensive range of services, including coaching, consulting, facilitating, and speaking engagements, we provide the necessary tools and strategies to shift mindsets and create a harmonious balance in both your personal and professional life.

At CMcAllister & CO., LLC, we firmly believe that equity in the workplace is the foundation of thriving organizations. We are passionate about cultivating an inclusive environment where diverse perspectives are valued, celebrated, and amplified. By fostering an equitable workplace culture, we unlock the true potential of your organization and ignite a ripple effect of positive change.

Experience the transformative power of our comprehensive coaching, consulting, facilitating, and speaking engagements. Let us revolutionize workplace dynamics, redefine leadership, and create a future brimming with limitless possibilities.

CMcAllister & CO., LLC: Empowering Leaders. Cultivating Equity. Unleashing Potential. Together, let us embark on a remarkable journey of growth, empowerment, and lasting success.

Our Vision


"To inspire and guide ambitious leaders to unlock infinite possibilities, equipping them with the transformative tools and guidance necessary to conquer new heights of success in their personal and professional endeavors."

Our Core Values 

"We are committed to leading with empathy, fostering cohesiveness with purpose, and promoting equity and inclusiveness in all our interactions and solutions."

Our Mission

"Our mission is to inspire and empower ambitious leaders to harness their full potential, transcend limitations, and achieve extraordinary success in their personal and professional lives. Through personalized coaching, transformative workshops, and inclusive consulting solutions, we equip leaders with the tools, strategies, and mindset needed to navigate challenges, cultivate resilience, and embrace infinite possibilities.

 

By fostering equitable workplace cultures and nurturing a community of exceptional leaders, we strive to create a ripple effect of positive change that transcends organizations and inspires a new standard of leadership excellence."

Our Services

Untitled design (6).png
Leadership Coaching & Development
  • 1:1 coaching 

  • Group coaching 

  • Leadership solutions for organizations, solo-preneurs, visionaries, thought leaders.

Why Choose Us?

Transformative Leadership Coaching and development 

4-removebg-preview.png

Consulting Strategies for Growth

Cultivating cultural proficiency by limiting beliefs that have held you back 

2-removebg-preview.png

Championing Equity and Leadership Excellence

Strategic Partners 

Nicole Anderson and Associates Consulting, LLC

"Educational Leaders: We cannot close the educational gaps that we see in our schools if we don’t close the one in our minds first” -Nicole Anderson, CEO 

Sage Skincare Solutions, Inc.

"Helping you achieve your most beautiful you... one step at a time!" -Melissa Friedman Coleman, CEO

Contact Us

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